In late July, we first reported that Alex Ovechkin would have a cereal named after him this season. Now Giant Food has released the full details.
The honey-nut cereal will hit Giant Food shelves on September 17 — Ovi’s birthday — and will available across all 163 of their stores in Washington, D.C., Maryland, Virginia, and Delaware. Ovi O’s will be sold for $2.69 and will be available “while supplies last.”
There is also a charitable aspect of this activation. A portion of proceeds from the sale of Ovi O’s will go to the Children’s Cancer Foundation, Inc., a non-profit based in Maryland.
— Giant Food (@GiantFood) September 3, 2019
“I love cereal and it’s a huge honor to work with Giant to make Ovi O’s and help the Children’s Cancer Foundation support kids and families in the D.C. community,” Alex Ovechkin said in the release.
Giant Food also announced that the Washington Capitals and Balti Virtual combined to create an augmented reality game that is available to play by scanning the box in Snapchat. The game is entitled Ovi O’s Slapshot and it gives Caps fans the ability to control Ovechkin as he shoots the cereal at moving targets.
The Capitals are aiming to make #OviOs more than just a collectible by launching an AR game with Balti Virtual alongside it.
Using Snapchat’s Lens Studio, fans with the box can scan it to access an interactive hockey game that lets them control Ovechkin as he shoots the cereal. pic.twitter.com/7nFci3Ec2L
— Front Office Sports (@frntofficesport) September 3, 2019
I’m down for 88 boxes. How about you?
More from Giant Food:
Giant Food and Capitals Star Alex Ovechkin To Release Limited Edition Ovi O’s Cereal
Exclusively available at Giant Food, cereal box features Ovechkin’s trademark smile and supports the Children’s Cancer Foundation, Inc. (CCF)
Landover, Md. (September 3, 2019) – Giant Food, the leading greater Washington D.C. regional grocery chain and official grocery sponsor of the Washington Capitals, today announced a collaboration with Washington Capitals Captain Alex Ovechkin to release a limited-edition Ovi’ O’s cereal. The honey nut cereal will be available starting Sept. 17, Ovechkin’s birthday, while supplies last.
A portion of proceeds from the sale of Ovi O’s will benefit the Maryland-based Children’s Cancer Foundation, Inc. a non-profit that is committed to funding locally-based researchers, programs and facilities until every child is assured a healthy future.
“Giant Food has been a sponsor of the Washington Capitals for over three years, and like all fans, we have enjoyed the spirit and energy Alex brings to the game and our local community,” said Ira Kress, Interim President of Giant Food. “Teaming together for such a fun and healthy product is a win-win for us all. We are proud to offer a delicious breakfast cereal that will also help fund the important work of the Children’s Cancer Foundation.”
The cereal box will be hard to miss for dedicated hockey fans, as Ovi O’s will feature Ovechkin’s toothless smile on the box and will sell for $2.69 for a 12.25 oz. box. In addition, the Capitals teamed up with Balti Virtual to bring the Ovi O’s box to life with an augmented reality game, Ovi O’s Slapshot presented by Giant, using Snapchat’s Lens Studio. Customers who have purchased Ovi O’s can scan the box in Snapchat to access this interactive hockey game which gives fans the ability to control Ovechkin as he shoots the cereal at moving targets. After time runs out, players can share their score on social media to compete with friends or scan the box again to keep playing. Information on how to access the game in Snapchat will be released in conjunction with the cereal on Sept. 17.
The cereal is available across all 163 stores in Washington, D.C., Maryland, Virginia, and Delaware.
The launch of Ovi O’s marks one of many community-related initiatives in which Ovechkin is involved. In addition to supporting organizations that grant wishes of sick children, Ovechkin also participates in Ovi’s Crazy 8s. Ovechkin created Ovi’s Crazy 8s in 2006, a program through which he purchases and donates eight Capitals season tickets to Most Valuable Kids and ASHA, allowing fans who normally wouldn’t have access to tickets the opportunity to attend games. He also has a longstanding relationship with the American Special Hockey Association, having hosted ASHA for skating and street hockey events for five consecutive seasons.
For more details about Giant Food, Ovi O’s cereal, and other ways to help support Children’s Cancer Foundation, Inc., visit giantfood.com or www.childrenscancerfoundation.org.
About Giant Food – Giant Food is headquartered in Landover, Md. and operates 163 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia. Giant Food employs approximately 20,000 associates. Included within the 163 stores are 153 full-service pharmacies. For more information on Giant, visit www.giantfood.com
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