NHL hockey player and Swedish pitchman Andre Burakovsky filmed a short promotion for Hastens Beds on his Instagram Story, Monday morning.

Burakovsky did it live from his bed.

Video

“Good morning, everybody. Just woke up,” a disheveled Burakovsky mumbled. “Had a great sleep in my Hastens bed. It’s game day today, about to go to practice. In two weeks, I’m taking over Hastens Instagram account. Stay tuned and follow me during the day. Thank you.”

In the video, Burakovsky has red eye, resembling a raccoon caught on a webcam.

Tom Wilson commented on RMNB’s post, trolling his former roommate.

Burakovsky would later delete the video from his Instagram Story.

The Swedish forward first started promoting Hastens Beds in October along with teammate Nicklas Backstrom.

Burakovsky’s blue-checkered, and presumably free, bed is made out of horse hair. Hastens was founded in 1852, and has made beds for the Swedish royal family since 1952.

Burakovsky’s vast promotion portfolio includes Nocco, a Swedish Energy Drink.

Burakovsky’s driven around in a car that has his name on the side for his hometown dealership, Audi Malmo.

Locally, Burra, along with Devante Smith-Pelly, reps pizza for Paisano’s Pizza… BIG TIME!

As a teenager, Burakovsky also once served as a shampoo model.