On June 13, 2008, Washington Capitals captain Alex Ovechkin launched his clothing line with CCM. The lifestyle apparel, which featured a fancy number eight logo (that hinted at the Kremlin), was available for purchase online, in stores, and at Kettler Capitals Iceplex.
Three years later, Ovechkin cut ties with CCM and signed a six-year equipment deal with Bauer and an undisclosed meg endorsement deal with Nike. I assumed a new line of Ovechkin lifestyle clothing would be coming. For two years, it never did.
On Saturday at the Caps Convention, that changed. In a corner of the Caps makeshift store, clothes and hats adorned with Ovi’s new Nike designed logo were available for purchase. It’s the first time I’ve see Ovi’s Nike gear available for sale.
There were short and long-sleeved t-shirts (red, black, and white), sweatshirts (red), flex-fit hats (black and red), beanies (black and red), and military caps. The t-shirts, priced at $24.99, seemed the most popular among Caps fans, as there were only a few left on the rack when I left the convention center floor.
RMNB’s Chris Gordon captured some of the display from Saturday. Check it out.
Russian Machine Never Breaks is not associated with the Washington Capitals; Monumental Sports, the NHL, or its properties. Not even a little bit.
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